Mengintegrasikan Keberlanjutan, Strategi ESG, Etika Bisnis, dan Manajemen Perubahan di PT Blue Bird Tbk
PT Blue Bird Tbkにおけるサステナビリティ、ESG戦略、ビジネス倫理、変革マネジメントの統合 (AI 翻訳)
Budhi Santoso, Cynthia Amalia Gunawan, Eryca Dea Putri Ardiana Pratami, Januardi Darmawan, Valerie Richie
🤖 gxceed AI 要約
日本語
本論文は、インドネシアのモビリティ企業PT Blue Bird Tbkのサステナビリティ戦略とESG統合を単一ケーススタディで分析。同社の低排出車両投資やデジタルイノベーションを評価する一方、排出量増加やEV比率の低さ、独立保証の欠如、AI倫理ガバナンスの未整備などの課題を指摘する。
English
This case study examines how PT Blue Bird Tbk integrates sustainability and ESG strategy into its strategic management in Indonesia's mobility industry. It highlights the company's progress in low-emission fleet investment and digital innovation, but also identifies remaining gaps including rising emissions, limited EV adoption, lack of independent assurance, and incomplete AI ethics governance.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
インドネシアのモビリティ企業の事例は、日本の運輸・物流企業の脱炭素化・ESG統合に示唆を与える。日本企業がSSBJに基づく開示を進める中、新興国での実践例は比較対象として有用。
In the global GX context
This study offers a detailed look at ESG integration in an emerging-market mobility firm, providing useful benchmarks for global companies and investors assessing transition risks in Southeast Asia. The identified gaps in assurance and AI governance are relevant to ISSB and CSRD disclosure requirements.
👥 読者別の含意
🔬研究者:Provides a comprehensive framework for analyzing ESG integration in mobility firms in emerging markets.
🏢実務担当者:Can be used to benchmark sustainability transformation roadmaps and identify gaps in ESG governance, especially for mobility companies.
🏛政策担当者:Highlights regulatory impacts of Indonesian sustainable finance policies; offers insights for designing disclosure mandates in emerging economies.
📄 Abstract（原文）
This study investigates how PT Blue Bird Tbk integrates sustainability and ESG strategy into strategic management and organizational change in the Indonesian mobility industry. The study adopts a qualitative single-case study approach using secondary data, with Bluebird’s 2025 Annual and Sustainability Report as the primary empirical source. The paper also triangulates corporate disclosures with Indonesian sustainable finance regulations, national climate policy, sustainable mobility reports, business press, and recent academic literature. The theoretical lens combines the Resource-Based View, Stakeholder Theory, ESG integration, business ethics, circular economy, responsible artificial intelligence governance, and change management theory. The findings indicate that Bluebird’s sustainability strategy is increasingly embedded in competitive positioning through the BlueSky, BlueLife, and BlueCorps pillars, low emission fleet investments, digital service innovation, social programs, ethical governance, and risk-control structures. Nevertheless, the transition remains incomplete. The company’s emissions rose in 2025 as operations expanded, electric vehicles still represent a limited share of the fleet, independent assurance is not yet applied to sustainability data, and AI ethics and privacy preserving technologies are not yet disclosed as formal governance domains. The paper contributes to strategic management research by showing that sustainability leadership in emerging-market mobility firms depends on the integration of ESG metrics, circular practices, stakeholder legitimacy, digital governance, and change routines. Managerial implications emphasize a staged sustainability transformation roadmap, supplier ESG governance, carbon-neutrality targets, responsible AI principles, and cross-functional sustainability accountability.
🔗 Provenance — このレコードを発見したソース
- semanticscholar https://doi.org/10.58192/profit.v5i2.4391first seen 2026-06-06 05:16:16
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gxceed は公開メタデータに基づく研究支援データセットです。要約・翻訳・解説は AI 支援で生成されています。 最終的な解釈・検証は利用者が原典資料に基づいて行うことを前提とします。