Determining greenwashing in global ESG research: A bibliometric analysis of themes, trends, and regional focus
グローバルESG研究におけるグリーンウォッシングの特定：テーマ、トレンド、地域焦点の文献計量分析 (AI 翻訳)
Dianwicaksih Arieftiara, M. Marzuki
🤖 gxceed AI 要約
日本語
本研究は、ESG実践におけるグリーンウォッシングに関するグローバル研究動向を文献計量学的に分析。Scopusデータベースから1,642件の文献を抽出し、キーワード共起と出版分布を調査。結果は、先進国中心の研究分布と、規制格差によるグリーンウォッシング特定方法の不統一性を示す。発展途上国での意識向上も確認。
English
This bibliometric study analyzes global research on greenwashing in ESG, using 1,642 Scopus documents. It maps keyword co-occurrence and regional distribution, finding that most research originates from developed economies with strong ESG regulations, while emerging economies show growing attention. The study highlights fragmented approaches to identifying greenwashing and calls for harmonized standards and digital technologies.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本ではSSBJ基準や有報でのESG開示義務化が進む中、グリーンウォッシング防止は重要な課題。本研究の地域比較枠組みは、日本のグリーンウォッシング研究の位置づけや他地域との差別化に示唆を与える。
In the global GX context
This paper provides a global landscape of greenwashing research, useful for understanding regional disparities in ESG enforcement. For Japan, as it aligns with ISSB and SSBJ growing relevance, the study underscores the need for robust assurance mechanisms to combat greenwashing.
👥 読者別の含意
🔬研究者:Offers a comprehensive overview of greenwashing research themes and gaps, useful for framing future empirical studies.
🏢実務担当者:Highlights the importance of harmonized ESG standards and assurance to avoid greenwashing allegations.
🏛政策担当者:Reveals uneven global regulatory oversight; suggests need for standardized greenwashing definitions and disclosure requirements.
📄 Abstract（原文）
This study aims to explore global research trends on greenwashing in the context of ESG practices using a bibliometric approach. By examining co-occurrence of keywords and the geographical origin of publications, this research identifies how greenwashing is conceptualized and studied across regions. The analysis uses data from the Scopus database, comprising 1,642 documents across all years, and utilizes VOSviewer to map keyword relations and country distributions. The findings reveal that frequently occurring terms are closely related to corporate ethics, transparency, and sustainability claims, indicating the growing academic concern around deceptive environmental practices. The results also show that most research originates from developed economies such as the United States, China, the United Kingdom, and Germany, reflecting the influence of strict regulatory frameworks and advanced ESG standards. However, emerging countries like India, Malaysia, and Indonesia are also gaining visibility in the field, suggesting an increasing awareness of environmental accountability. Furthermore, the uneven global distribution of studies highlights a lack of harmonized approaches in identifying greenwashing, especially in regions with less regulatory oversight. This study contributes by (1) integrating fragmented theoretical perspectives into a coherent analytical framework, (2) identifying regional and institutional research disparities, and (3) proposing a structured future research agenda and policy implications for ESG regulation and sustainability assurance. The study is limited to Scopus-indexed publications and does not assess empirical firm-level outcomes. Practical implications highlight the need for harmonized ESG standards, mandatory assurance, and the use of digital technologies to mitigate greenwashing.
🔗 Provenance — このレコードを発見したソース
- semanticscholar https://journal.uii.ac.id/JAAI/article/download/44210/20056first seen 2026-07-21 05:39:05
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