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Beyond greenwashing: how circular economy metrics could revolutionize ESG investing

グリーンウォッシュを超えて:循環経済指標がどのようにESG投資を革新するか (AI 翻訳)

Williams Chibueze Munonye, Daniella Ifunanya Munonye

Frontiers in Sustainability📚 査読済 / ジャーナル2026-01-16#ESGOrigin: Global
DOI: 10.3389/frsus.2025.1588374
原典: https://doi.org/10.3389/frsus.2025.1588374

🤖 gxceed AI 要約

日本語

本論文は、ESG投資のグリーンウォッシュ問題を解決するため、循環経済(CE)指標(CMUR、ライフサイクル炭素強度、PCIなど)の統合を提案。IKEAやRenaultの事例、EUの循環経済行動計画やデジタルプロダクトパスポートなどの政策を引用し、CE指標が客観的な評価を可能にすると論じる。ブロックチェーンやAIを活用したリアルタイム検証技術も重要と指摘。

English

This paper argues that integrating circular economy metrics (CMUR, lifecycle carbon intensity, PCI) into ESG frameworks can reduce greenwashing. Using examples from IKEA and Renault, and EU policies (Circular Economy Action Plan, Digital Product Passports), it shows how CE metrics enable objective sustainability assessment. Blockchain and AI-driven analytics are highlighted as enablers for real-time verification.

Unofficial AI-generated summary based on the public title and abstract. Not an official translation.

📝 gxceed 編集解説 — Why this matters

日本のGX文脈において

日本では、企業のESG開示が進む中、循環経済指標の導入は、SSBJ基準との整合性や投資家からの信頼獲得に寄与する可能性がある。特に、サーキュラーエコノミー関連法やパートナーシップの動きとも親和性が高く、今後の開示実務に示唆を与える。

In the global GX context

Globally, this paper aligns with ISSB and CSRD's push for comparable sustainability metrics. The emphasis on CE metrics and Digital Product Passports supports the EU's regulatory direction and offers a pathway for integrating circularity into climate-related disclosure frameworks like TCFD.

👥 読者別の含意

🔬研究者:Explores how CE metrics can operationalize ESG beyond climate, providing a framework for empirical studies on metric effectiveness.

🏢実務担当者:Offers concrete metrics (CMUR, PCI) and policy instruments (EPR, Digital Product Passports) that corporate sustainability teams can adopt to enhance ESG credibility.

🏛政策担当者:Highlights the role of regulatory innovations (EPR, green procurement) and technology in mainstreaming CE within sustainable finance standards.

📄 Abstract(原文)

Environmental, Social, and Governance (ESG) investing has gained global traction as a framework for sustainable finance, yet it remains vulnerable to greenwashing where firms exaggerate environmental claims to attract capital. This article argues that integrating circular economy (CE) metrics into ESG frameworks offers a more transparent and measurable approach to sustainability assessment. CE metrics such as Circular Material Use Rate (CMUR), lifecycle carbon intensity, and the Product Circularity Index (PCI) enable objective evaluations of material recovery, resource efficiency, and long-term ecological impact. Drawing on corporate examples like IKEA and Renault, and policy instruments such as the EU Circular Economy Action Plan and Digital Product Passports, the paper demonstrates how CE integration can reduce systemic risk and align financial performance with regenerative outcomes. Institutional entrepreneurship and regulatory innovations including Extended Producer Responsibility (EPR) and green public procurement are identified as key catalysts for mainstreaming circularity within ESG investing. Additionally, technologies like blockchain and AI-driven lifecycle analytics are highlighted as vital enablers of real-time verification and investor-grade circular data. Ultimately, this article envisions a transformative shift toward CE-aligned ESG investing, where financial decisions are grounded in auditable sustainability metrics and structured to promote long-term environmental integrity and accountability.

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