Beyond compliance: the financial payoff of sustainability disclosure and green marketing in universities
コンプライアンスを超えて：大学におけるサステナビリティ開示とグリーンマーケティングの財務的効果 (AI 翻訳)
Omar Zraqat, Hind Al-Ahmed, Khaled Alshaketheep
🤖 gxceed AI 要約
日本語
中東の大学パネルデータを用いて、GRI準拠の開示とグリーンマーケティングが財務パフォーマンスに与える影響を分析。開示とマーケティングの相互作用が収益向上に寄与することを実証。コンプライアンスを超えた情報発信の重要性を示唆。
English
Using a multi-country panel of Middle Eastern universities from 2014-2024, this study finds that sustainability disclosure aligned with GRI and green marketing independently boost financial performance, and their interaction amplifies the payoff. It recommends integrated communication strategies beyond compliance.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本の大学でもサステナビリティ情報開示が進む中、開示とマーケティングの連動の重要性を示す点で示唆に富む。
In the global GX context
Extending disclosure-payoff research to universities, this study highlights the role of coordinated communication and verifiable reporting, relevant for global green marketing and transparency practices.
👥 読者別の含意
🔬研究者:Provides empirical evidence on disclosure-financial performance link in higher education, with interactive effects of green marketing.
🏢実務担当者:University administrators can leverage the findings to align sustainability reporting with marketing efforts for enhanced financial outcomes.
🏛政策担当者:Offers insights for developing policies that encourage transparent sustainability communication in educational institutions.
📄 Abstract（原文）
This study investigates when and how sustainability disclosure in higher education translates into superior financial performance, and whether green marketing initiatives strengthen that relationship. Drawing on a multi-country panel of Middle Eastern universities covering the period (2014–2024), the analysis develops a disclosure index aligned with the Global Reporting Initiative (GRI). Green marketing intensity is coded from verifiable institutional communications, while financial performance is assessed through operating outcomes and revenue-related indicators. Using panel regression models and complementary dynamic specifications, supported by thorough diagnostic and robustness checks, the results indicate a clear positive association between disclosure quality and financial performance, a separate positive association for green marketing, and, most importantly, a reinforcing interaction whereby credible, consistent green communication amplifies the financial payoff of disclosure. The study recommends that universities move beyond compliance reporting toward communicative integration for value: align disclosure with recognized standards, anchor messages in verifiable evidence, coordinate disclosure and marketing functions, and monitor communication outcomes related to enrolment, partnerships, and funding. The findings offer actionable guidance for leaders and policymakers seeking to couple sustainability commitments with sound financial stewardship in an increasingly competitive academic landscape.
🔗 Provenance — このレコードを発見したソース
- semanticscholar https://doi.org/10.3846/jbem.2026.26961first seen 2026-06-04 05:10:01 · last seen 2026-06-16 05:07:25
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