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Corporate Social Responsibility as a Catalyst for Climate Change Communication in Malaysia

マレーシアにおける気候変動コミュニケーションの触媒としての企業の社会的責任 (AI 翻訳)

Jamilah Ahmad, Suriati Saad

ジャーナル2026-05-12#ESG
DOI: 10.4324/9781003711865-8
原典: https://doi.org/10.4324/9781003711865-8

🤖 gxceed AI 要約

日本語

この章では、マレーシアの上場企業のCSR活動が気候変動の認識向上にどのように寄与しているかを考察する。ペトロナスやCIMBのソーシャルメディアでの高いエンゲージメント、シムダービーの持続可能なパーム油プログラムなど具体例を示し、CSRが気候情報を簡略化する有効な手段であることを明らかにする。資金不足や利益優先の課題も指摘し、政府と企業の連携強化、規制強化、ステークホルダーの関与を提言する。

English

This chapter examines how CSR activities of Malaysian public listed companies enhance climate change awareness. It presents case studies (Petronas, CIMB, Sime Darby) showing CSR's role in simplifying climate information, with high social media engagement and deforestation risk reduction. Challenges include funding constraints and profit conflicts. Recommendations include financial incentives, third-party ESG verification, and youth storytelling.

Unofficial AI-generated summary based on the public title and abstract. Not an official translation.

📝 gxceed 編集解説 — Why this matters

日本のGX文脈において

マレーシアの事例ではあるが、日本企業のCSR・気候変動コミュニケーションにも示唆がある。特にESG報告の第三者検証や若年層へのストーリーテリング手法は、日本での有報・統合報告書の充実に役立つ可能性がある。

In the global GX context

While focused on Malaysia, this paper offers insights into CSR-driven climate communication that are relevant globally. The emphasis on stakeholder engagement and third-party ESG verification aligns with ISSB and global best practices. It also highlights the role of social media in climate communication, an area of growing importance.

👥 読者別の含意

🔬研究者:This paper provides a case study of CSR as a climate communication tool in Malaysia, useful for comparative research on corporate climate engagement in emerging economies.

🏢実務担当者:Sustainability teams can learn from the examples of Petronas, CIMB, and Sime Darby on using CSR for effective climate communication and stakeholder engagement.

🏛政策担当者:The recommendations on financial incentives for low-carbon innovation and third-party ESG verification are relevant for designing national climate policies.

📄 Abstract（原文）

Corporate social responsibility (CSR) is an important instrument of climate change communication in Malaysia, bridging the business, the community, and the government. This chapter will describe how CSR activities of public listed companies (PLCs) increase the level of awareness regarding climate change and align with such national policies as the Malaysian Climate Change Action Plan and the Sustainable Development Goals (SDGs). The discussion identifies how corporate-level initiatives are consistent with governmental sustainability objectives based on reports on sustainability and on a practical example. The analysis demonstrates that CSR is an effective way to simplify complex climate information, as shown by Petronas and CIMB having over 8 million social media interactions in 2021-2023, and Sime Darby’s sustainable palm oil programme mitigating the risk of deforestation by 80 per cent. In spite of these achievements, issues such as a lack of funds and competing interests in making profits are still present. This chapter highlights why there is a necessity for closer collaboration between the government and businesses, more stringent regulations, and the need to involve the stakeholders to ensure the maximum effect of CSR on climate communication. Some of the recommendations are financial incentives for low-carbon innovation, third-party verification of ESG reporting, and involvement of storytelling with young audiences. Finally, genuine and encompassing CSR can greatly support climate communication in Malaysia and long-term environmental custodianship.

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