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Taking Off the Green Mask: a Bibliometric Review of Esg Disclosures, Greenwashing Measurement, and Market Consequences

グリーンマスクを外す:ESG開示、グリーンウォッシュ測定、および市場への影響に関する計量書誌学的レビュー (AI 翻訳)

Oprescu, Robert-Daniel, Eugenia, Busmachiu, APOSTU, Iulia Maria, Troanca, Dumitru

Zenodoプレプリント2026-08-07#グリーンウォッシュOrigin: Global経営インパクト: 資金調達対象セクター: cross_sector
DOI: 10.54989/msd-2026-0001
原典: https://zenodo.org/records/21842148
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🤖 gxceed AI 要約

日本語

本論文は、Scopusから取得した4,162件の論文をVOSviewerで分析し、ESG開示とグリーンウォッシュに関する文献を計量書誌学的にレビューする。2015年から2026年にかけての研究動向を可視化し、4つの研究クラスター(ESGガバナンスと報告、環境政策とグリーンファイナンス、消費者行動とグリーンウォッシュ検出、ESG格付けの乖離と環境影響)を特定した。さらに、最近の研究ではグリーンハッシングやブラウンウォッシング、ダブルマテリアリティ、CSRDなどの新概念が台頭していることを示す。また、高被引用論文の分析から、正当性理論、制度理論、シグナリング理論、ステークホルダー理論が基盤となっていることを明らかにし、グリーンウォッシュの代理指標への過度な依存を批判し、検証済みインシデントデータや第二世代グリーンウォッシュ研究の必要性を提唱する。

English

This paper presents a bibliometric review of ESG disclosure and greenwashing literature, analyzing 4,162 articles from Scopus using VOSviewer. It maps research trends from 2015 to 2026, identifying four clusters: ESG governance and reporting, environmental policy and green finance, consumer behavior and greenwashing detection, and ESG rating divergence. Recent terms like greenhushing, brownwashing, double materiality, and CSRD are emerging. The review critiques reliance on proxy measures and proposes a research agenda focusing on verified-incident data and second-generation greenwashing under mandatory disclosure.

Unofficial AI-generated summary based on the public title and abstract. Not an official translation.

📝 gxceed 編集解説 — Why this matters

日本のGX文脈において

日本ではSSBJ開示基準の適用が迫る中、グリーンウォッシュ対策は投資家対応の要となる。本レビューは、開示制度の信頼性向上と実効的な監視の枠組みを考える上で示唆に富む。

In the global GX context

With mandatory disclosure regimes like CSRD and SEC climate rules expanding, this review provides a comprehensive map of greenwashing research, highlighting gaps in measurement and the need for robust verification mechanisms, which is critical for global disclosure credibility.

👥 読者別の含意

🔬研究者:Provides a comprehensive map of greenwashing and ESG disclosure literature, identifying research gaps and emerging topics for future studies.

🏢実務担当者:Highlights the importance of credible ESG disclosure and the risks of greenwashing, informing corporate reporting strategies and stakeholder communication.

🏛政策担当者:Offers evidence on the prevalence and measurement challenges of greenwashing, supporting the design of effective disclosure regulations and enforcement mechanisms.

📄 Abstract(原文)

Environmental, social and governance (ESG) disclosure now sits at the centre of how capital is allocated, yet the spread of corporate greenwashing puts the credibility of that system at risk. This paper maps the greenwashing and ESG disclosure literature through a bibliometric analysis of 4,162 articles retrieved from Scopus and processed in VOSviewer for the period 2015 to 2026. Annual output rose from 32 articles in 2015 to 768 in 2024 and has continued to climb; the corpus carries an h-index of 151 and total citations above 114,000. China, the United States and the United Kingdom lead by volume. The keyword analysis of the full corpus produces four research clusters: ESG governance and reporting; environmental policy and green finance; consumer behaviour and greenwashing detection; and ESG rating divergence and environmental impact. Two further analyses sharpen the picture. A recency cut covering 2024 to 2026 shows newer terms moving to the front of the field, among them greenhushing, brownwashing, double materiality and the CSRD. A top-cited cut applying a threshold of 100 citations reveals a foundation built on legitimacy, institutional, signalling and stakeholder theory. The bibliometric work is read alongside a critical review of recent high-impact studies covering greenwashing typology, the ESG rating paradox, market consequences and governance. The paper identifies where the evidence is thin, in particular the field's heavy reliance on proxy measures of greenwashing and proposes a research agenda built around verified-incident data, second-generation greenwashing under mandatory disclosure, and the redesign of rating methodologies.

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