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Consumer Perceptions of ESG Communication in the Oil and Gas Retail Sector: Evidence from Romania Using the P-ESG Scale

石油・ガス小売業界におけるESGコミュニケーションに対する消費者の認識：ルーマニアからのP-ESG尺度を用いた証拠 (AI 翻訳)

Magdalena Stoian (Ciobanu), A. Stancu, Umit Alniacik, Ștefan-Alexandru Catană, O. Mogoș, Alina Filip, Adina Ionescu

Sustainability📚 査読済 / ジャーナル2026-04-14#ESGOrigin: EU
DOI: 10.3390/su18083878
原典: https://doi.org/10.3390/su18083878

🤖 gxceed AI 要約

日本語

この研究は、P-ESG尺度を用いてルーマニアの石油・ガス小売業界における消費者のESGコミュニケーション認識を調査した。400人の回答者を対象としたオンライン定量調査の結果、ESG要素は組織の透明性、効果的なコミュニケーション、組織文化に対する消費者の認識と強い関連があることが示された。一方、ESGと従業員エンゲージメントの認識との間には負の直接関係が見られた。この研究は、企業のESG報告が消費者信頼にどのように影響するかを理解する上で貢献する。

English

This study uses the P-ESG scale to examine consumer perceptions of ESG communication in the Romanian oil and gas retail sector. A quantitative survey of 400 respondents shows strong associations between ESG factors and consumer perceptions of organizational transparency, communication, and culture, while a negative direct relationship with employee engagement is found. The study contributes to understanding the role of ESG reporting in building consumer trust.

Unofficial AI-generated summary based on the public title and abstract. Not an official translation.

📝 gxceed 編集解説 — Why this matters

日本のGX文脈において

本論文はルーマニアの事例ですが、日本においてもESGコミュニケーションの消費者認識は重要です。特にSSBJや有報でのESG情報開示が進む中、日本の石油・ガス小売業界での消費者視点の研究が不足しており、方法論の参考になります。

In the global GX context

This paper provides evidence from Romania on how ESG communication affects consumer perceptions in the oil and gas sector. While geographically specific, it adds to global understanding of the consumer-side impacts of ESG disclosure, relevant for companies and regulators worldwide aiming to enhance transparency and trust.

👥 読者別の含意

🔬研究者:The P-ESG scale offers a validated tool for measuring consumer perceptions of ESG practices.

🏢実務担当者:Oil and gas retailers can leverage ESG communication to improve consumer trust, but be aware of potential negative effects on employee engagement perceptions.

📄 Abstract（原文）

In the current context of ESG practices, sustainability reporting becomes very important in strengthening consumer perception about a company’s ESG performance. This study has employed the P-ESG scale to investigate how consumers relate to companies in the oil and gas industry in relation to their corporate social responsibility and sustainability activities. Specifically, this study investigates how consumers perceive the impact of ESG-related communication—particularly disclosures about community involvement—on organizational attributes such as corporate culture, internal communication, and employee engagement. Online quantitative marketing research was carried out on a sample of 400 respondents. The results show that ESG factors have a strong association with consumer perceptions on organizational transparency, effective communication and organizational culture. A negative direct relationship of ESG with the consumer perceptions regarding employee engagement is noticed, and a strong correlation between consumer perceived organizational culture and the consumer perception about employee engagement. This study contributes to defining the role of ESG reporting on the consumers perception about the company, and how ESG can be used to increase consumer trust.

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