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Beyond profit: ESG disclosure, greenwashing skepticism, and sustainability assurance influences on Indonesian Gen Z's green investments

利益を超えて:ESG開示、グリーンウォッシング懐疑性、サステナビリティ保証がインドネシアのZ世代のグリーン投資に与える影響 (AI 翻訳)

Dwiyani Alie, Melinda Lim, Ang Swat Lin Lindawati

Edelweiss Applied Science and Technologyプレプリント2025-12-16#ESG
DOI: 10.55214/2576-8484.v9i12.11479
原典: https://doi.org/10.55214/2576-8484.v9i12.11479

🤖 gxceed AI 要約

日本語

インドネシアのZ世代投資家を対象に、ESG開示、グリーンウォッシング懐疑性、サステナビリティ保証がグリーン投資意思決定に与える影響を分析。信頼が媒介変数として部分的に効果を強化。ESG開示と保証は有意な正の効果を示したが、懐疑性は有意でなかった。

English

This study examines how ESG disclosure, greenwashing skepticism, and sustainability assurance influence green investment decisions among Indonesian Gen Z, with trust as a mediator. Results show ESG disclosure and sustainability assurance positively affect investment decisions, while greenwashing skepticism has no significant effect. Trust partially mediates the assurance-investment link.

Unofficial AI-generated summary based on the public title and abstract. Not an official translation.

📝 gxceed 編集解説 — Why this matters

日本のGX文脈において

インドネシアのZ世代という新興市場の若年層に焦点を当て、ESG開示と第三者保証の信頼構築効果を実証。日本のZ世代にも示唆を与えうるが、国内制度との直接的な関連は薄い。

In the global GX context

Provides empirical evidence from an emerging market on how ESG disclosure and assurance build trust among young investors, countering greenwashing concerns. Relevant for global discussions on sustainability assurance standards and investor trust, though not directly tied to TCFD/ISSB frameworks.

👥 読者別の含意

🔬研究者:Offers a mediation model (trust) linking assurance and investment decisions, useful for extending trust theory in ESG contexts.

🏢実務担当者:Corporations targeting Gen Z should prioritize credible ESG disclosure and third-party assurance to attract green investments.

🏛政策担当者:Highlights the role of assurance regulation in building trust; may inform policies on sustainability assurance for retail investor protection.

📄 Abstract(原文)

Indonesia’s Gen Z is now entering their productive age, increasingly shaping sustainable investment trends. However, their strong pro-sustainability attitudes often do not translate into consistent green investment behavior due to concerns over greenwashing and credibility issues. Despite the rising adoption of sustainability reporting, varying trust levels may restrain Gen Z’s confidence in sustainability information and influence their investment decisions. This research explores how ESG disclosure, greenwashing skepticism, and sustainability assurance affect the investment decisions of Generation Z investors in Indonesia, with trust serving as a mediating variable. Adopting a quantitative research design, data were collected through an online survey of Gen Z investors and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The findings reveal that both ESG disclosure and sustainability assurance positively affect investment decisions, whereas greenwashing skepticism shows no significant effect. Trust is also found to partially mediate and strengthen the link between sustainability assurance and investment decisions. Overall, the findings imply that companies targeting Gen Z investors should prioritize ESG disclosure and seek credible third-party assurance to promote sustainable investment among the younger generation in Indonesia.

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