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Servitisation Innovation as a Catalyst to Sustainability and Circular Economy Transitions: A review and future research

サーキュラーエコノミーと持続可能性への移行の触媒としてのサービタイゼーション・イノベーション:レビューと今後の研究 (AI 翻訳)

Jinu Kurian, Shalini Wadhwa, Jojy Abraham

OIDA International Journal of Sustainable Development📚 査読済 / ジャーナル2026-03-30#ESG
DOI: 10.64211/oidaijsd190418
原典: https://doi.org/10.64211/oidaijsd190418

🤖 gxceed AI 要約

日本語

本論文は、サービタイゼーション(製品からサービスへのビジネスモデル転換)がサーキュラーエコノミーやネットゼロ排出への移行にどのように貢献するかを体系的文献レビューにより分析。デジタル化やAI、Industry 5.0技術が資源効率向上や製品寿命延長を促進し、ESG・CSRの方向性と整合することを示す。今後の研究は、持続可能なサービタイゼーションの実践とビジネス成長の両立を探るべきと結論づける。

English

This paper conducts a systematic literature review on how servitization (product-to-service business model transition) can catalyze circular economy and net-zero transitions. It finds that digitalization, AI, and Industry 5.0 technologies enable resource efficiency and extended product lifecycles, aligning with ESG and CSR goals. Future research should explore balancing sustainable servitization practices with business growth.

Unofficial AI-generated summary based on the public title and abstract. Not an official translation.

📝 gxceed 編集解説 — Why this matters

日本のGX文脈において

日本企業はサーキュラーエコノミーへの関心が高まっているが、本論文は特に日本に特化した内容ではない。ただし、ESG統合報告やSSBJ基準に関連するビジネスモデル変革の文脈で参考になる可能性がある。

In the global GX context

This review contributes to the global discourse on how business model innovation (servitization) can support circular economy and decarbonization, relevant to frameworks like EU's Circular Economy Action Plan and broader net-zero strategies. However, it lacks empirical specificity for direct application to disclosure standards.

👥 読者別の含意

🔬研究者:Provides a structured overview of servitization literature linking to sustainability and circular economy, useful for mapping future research directions.

🏢実務担当者:Offers conceptual insights into how integrated service models can improve resource efficiency and align with ESG goals, but practical implementation guidance is limited.

🏛政策担当者:Highlights the role of policy in enabling servitization and circular business models, though specific policy recommendations are not provided.

📄 Abstract(原文)

Servitization is a business transformation that allows organizations to transition from being product providers to offering integrated service solutions. Recent developments shows that it is necessary to incorporate the concepts like circular economy and servitisation, which evolved from the idea of integrating product service systems that proposes sustainable solutions to companies, conforming to the ESG (environmental, social and governance) and CSR (corporate social responsibility) directions. This transition is facilitated by digitalization, AI, and Industry 5.0 technologies, which are used to manage real-time customer data, predict downtimes, and prevent disruptions to ensure seamless service delivery. Also, servitization supports sustainability by encouraging resource efficiency, reducing waste, and extending product lifecycles through predictive maintenance and circular economy principles. This also involves adopting innovative business models, organizational structures, and workforce capabilities to align with the service-based model. Successful servitization requires co-creating value propositions with customers through efficient service integration. In this evolving landscape, it is crucial to examine the role of AI and advanced technologies in shaping the future of sustainable servitization, ensuring both business growth and environmental responsibility. Therefore, the primary objective of this research paper is to investigate the concept of servitization and its significance in the context of net zero emissions and green transitions, and to also study its impact on sustainable business practices and circularity. A systematic literature review approach using VOS viewer and Biblioshiny was used in this study. Building on these, further research can highlight the potential of servitization to contribute to more holistic and sustainable business practices.

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