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The Recuperation of Climate Engagement

Christoph Gaßner, Thomas Slunecko

International Review of Theoretical Psychologies📚 査読済 / ジャーナル2026-05-08#グリーンウォッシュOrigin: Global
DOI: 10.7146/irtp.v3i1.167400
原典: https://doi.org/10.7146/irtp.v3i1.167400
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🤖 gxceed AI 要約

日本語

本論文は、カーボントラッキングアプリOneClimateを批判的に分析し、個人の炭素フットプリント測定が集団的な気候行動を損ない、資本主義の自己強化に利用されていると論じる。アプリは個人の自己統治と新自由主義的ガバナンスを結びつける「マイクロ装置」として機能し、システム変革への欲求をそらしている。

English

This paper critically analyzes the carbon tracking app OneClimate, arguing that individual carbon footprint measurement undermines collective climate action and is co-opted by capitalism. The app acts as a 'micro-dispositif' aligning self-governance with neoliberal governance, diverting the need for systemic change.

Unofficial AI-generated summary based on the public title and abstract. Not an official translation.

📝 gxceed 編集解説 — Why this matters

日本のGX文脈において

日本でもカーボンフットプリント表示や個人向けCO2削減アプリが増えているが、本論文はそれらが本質的に集団的変革を阻害する可能性を指摘しており、日本における気候コミュニケーション戦略やESCO施策の設計に示唆を与える。

In the global GX context

This paper offers a critical perspective on the trend of individualizing climate action through digital tools. As carbon tracking apps proliferate globally, it warns against their potential to depoliticize collective engagement and reinforces the need for systemic approaches in disclosure frameworks.

👥 読者別の含意

🔬研究者:Provides a critical framework to analyze the political implications of climate engagement tools.

🏢実務担当者:Highlights risks of over-relying on individual behavior change apps, suggesting caution in corporate sustainability campaigns.

🏛政策担当者:Urges regulators to consider how digital tools may undermine collective climate action and to complement them with systemic measures.

📄 Abstract(原文)

Many of the most pressing issues of our time are consequences of the way our global economy is organized. As such they call for forms of collective engagement that transcend the level of individual efforts. However, many political imperatives addressing these problems are directed at the individual: Reduce your carbon footprint! Practice social distancing! Such imperatives undermine collective efforts by undercutting the search for a collective response with a direct call for individual action. Theoreticians like Slavoj Žižek or Shoshana Zuboff have pointed to capitalism’s self-enhancing tendencies to appropriate resistive impulses as market opportunities. Current digital capitalism’s appropriation strategies often connect to individualistic imperatives, and smartphone applications have become essential vectors in this. Carbon tracking apps, for example, are enticing individuals to cut down on carbon emissions by measuring their carbon footprint. We analyse one such carbon tracking app, OneClimate, by systematically stepping through its interface. Such walkthrough creates a data basis of screenshots and field notes that allows for a reconstruction of the app’s structure and functions, the intended use, and the ideal user. Our analysis then exposes the app as a micro-dispositif, i.e., as a sociocultural artefact that aligns the self-governance of individuals with the requirements of neoliberal governance. While providing us with practical means for individual little action for the better, it pushes aside the felt need for system-challenging collective engagement and theorising. Through this offering of a quiet conscience, our empathy with Gaia, our capacity to mourn its destruction and to feel guilty and ashamed for being part of it, is hijacked, reoriented towards the status quo, and further capitalized on.

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