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Global Trends In Greenwashing Research Within Sustainability Reporting: A Bibliometric Analysis (2008–2026)

サステナビリティ報告におけるグリーンウォッシング研究の世界的動向：計量書誌学的分析（2008-2026） (AI 翻訳)

Miftha Pasha Alfallah, Agrianti Komalasari, Liza Alvia

Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis📚 査読済 / ジャーナル2026-06-23#グリーンウォッシュOrigin: Global経営インパクト: 資金調達対象セクター: cross_sector
DOI: 10.61401/relevansi.v10i1.442
原典: https://jurnal.stiekrakatau.ac.id/index.php/relevansi/article/download/442/347
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🤖 gxceed AI 要約

日本語

本研究は、2008-2026年のScopus収録174件の論文を対象に、サステナビリティ報告におけるグリーンウォッシング研究の動向を計量書誌学的手法で分析。2023年以降の急増、ESG開示・透明性への注目、AI・NLPによる検出技術の台頭を明らかにした。グリーンウォッシングが持続可能性報告の信頼性と市場パフォーマンスに影響するシステムリスクへ発展したと結論。

English

This bibliometric study of 174 Scopus-indexed articles (2008–2026) maps the evolution of greenwashing research in sustainability reporting. It finds exponential growth since 2023, a shift toward ESG-related transparency and disclosure, and growing use of AI/NLP to detect gaps between claims and performance, concluding greenwashing is a systemic risk to reporting credibility and financial markets.

Unofficial AI-generated summary based on the public title and abstract. Not an official translation.

📝 gxceed 編集解説 — Why this matters

日本のGX文脈において

日本ではSSBJ開示義務化や有価証券報告書でのサステナビリティ情報記載が進む中、グリーンウォッシュへの監視強化は投資家対応の重要課題。本レビューは日本企業の開示品質向上と検出ツール開発の基礎となる研究動向を俯瞰できる点で有用。

In the global GX context

With ISSB/CSRD and SEC climate rules tightening scrutiny of corporate sustainability claims, this review provides a global map of greenwashing research and signals the increasing role of AI/NLP in verification, relevant to standard-setters and assurance providers.

👥 読者別の含意

🔬研究者:Provides a structural inventory of greenwashing research themes and identifies AI/NLP-based detection as a key future direction.

🏢実務担当者:Offers an overview of detection mechanisms that can inform internal controls on sustainability disclosure accuracy.

🏛政策担当者:Highlights greenwashing as a systemic risk, supporting the case for stronger disclosure verification and enforcement.

📄 Abstract（原文）

This study aims to uncover the intellectual evolution and global dynamics of greenwashing practices in sustainability reporting and to identify shifts toward more technical detection mechanisms. The methodology used is a quantitative descriptive bibliometric approach to 174 Scopus-indexed journal articles from 2008 to 2026 through analysis of trends, citation networks, and conceptual structures. The results show that greenwashing has transformed from a marginal issue to a strategic topic with exponential growth since 2023, accompanied by a shift in focus from symbolic legitimacy to Environmental, Social, and Governance (ESG) based transparency and disclosure. Furthermore, the integration of technologies such as Artificial Intelligence and Natural Language Processing is beginning to be utilized to detect discrepancies between claims and actual performance. The study's conclusion confirms that greenwashing has developed into a systemic risk that impacts the credibility of sustainability reporting and financial market performance. The limitations of this study lie in the use of a single database and the lack of cross-sector empirical validation. The contribution of this study is to provide a comprehensive mapping of the trends, structure, and future directions of greenwashing research and provide a basis for the development of more adaptive policies and detection instruments.

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gxceed は公開メタデータに基づく研究支援データセットです。要約・翻訳・解説は AI 支援で生成されています。 最終的な解釈・検証は利用者が原典資料に基づいて行うことを前提とします。