Corporate greenwashing accusations are selective signals of climate credibility gaps
企業のグリーンウォッシュ疑惑は気候信頼性ギャップの選択的な信号である (AI 翻訳)
Elsie Hu, Galina Andreeva, Theodor Cojoianu, Shuo Wang
🤖 gxceed AI 要約
日本語
この研究は、2017～2022年の英語メディアにおける企業のグリーンウォッシュ非難と気候パフォーマンスをリンクしたデータセットを構築。SBTiへの参入や気候アンダーパフォーマンスが非難を引き起こすことを分析。メディアの非難は事前に増加し、事後的な反応はタイプによって異なる。排出量よりも製品や再生可能エネルギーの可視的なギャップと強く関連。
English
This study constructs a global dataset linking English-language media accusations of corporate greenwashing from 2017-2022 to firm climate performance. It analyzes how net-zero commitments, SBTi entry, and climate underperformance drive accusations. Media accusations show anticipatory increases and post-announcement responses vary by type. Patterns are weakly tied to emissions but strongly to visible gaps in products and renewable energy.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本の企業がSBTiやネットゼロ宣言を行う際、メディア監視の役割を示唆する。SSBJ開示が進む中、企業の気候関連主張の信頼性を左右する要因を理解する上で有益。
In the global GX context
This paper shows how media accusations provide selective signals on climate credibility gaps, complementing formal verification like SBTi. For global disclosure frameworks (ISSB, SEC), it highlights the need to cover both emissions and qualitative claims to reduce greenwashing.
👥 読者別の含意
🔬研究者:This study offers a novel dataset on media greenwashing accusations and their relationship with corporate climate commitments, contributing to climate governance literature.
🏢実務担当者:Corporate sustainability teams can use these findings to anticipate media scrutiny on visible climate gaps, such as product claims and renewable energy usage.
🏛政策担当者:Regulators should note that media accusations provide timely but selective signals, suggesting formal disclosure requirements need to cover both emissions and qualitative claims.
📄 Abstract（原文）
Corporate net-zero commitments have expanded rapidly, yet greenwashing concerns persist when firms' climate Talk and Walk diverge. Formal verification operates through voluntary reporting, limiting how quickly credibility can be assessed, while public news media react to corporate climate claims more promptly. We compile a global dataset linking English-language media accusations of corporate greenwashing between 2017 and 2022 to firm-year climate-related performance worldwide. Using multi-language model classification, we distinguish six types of greenwashing accusations and examine how net-zero commitments related to the entry into the Science Based Targets initiative and the subsequent firm climate underperformance drives greenwashing accusations. Media accusations display anticipatory increases before commitments, with post-announcement responses varying across greenwashing types. These patterns correspond weakly to emissions-based performance but more strongly to visible gaps in products and renewable energy use. Thus, media scrutiny provides timely but selective signals within the climate-governance system.
🔗 Provenance — このレコードを発見したソース
- semanticscholar https://doi.org/10.2139/ssrn.6205698first seen 2026-05-05 21:49:10
gxceed は公開メタデータに基づく研究支援データセットです。要約・翻訳・解説は AI 支援で生成されています。 最終的な解釈・検証は利用者が原典資料に基づいて行うことを前提とします。