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競争からの脱出:公正競争政策が企業のESG行動に与える影響

Escape From the Competition: How Fair Competition Policy Influences Corporate ESG Behavior (原題)

Zhen Wang

Business Ethics, the Environment & Responsibility📚 査読済 / ジャーナル2026-08-02#ESGOrigin: CN経営インパクト: 資金調達対象セクター: cross_sector
DOI: 10.1111/beer.70143
原典: https://doi.org/10.1111/beer.70143

🤖 gxceed AI 要約

日本語

本研究は、中国の公正競争審査制度(FCRS)が企業のESG行動を促進するかを、新制度派経済学の枠組みで実証分析した。FCRSは行政独占を抑制し、市場メカニズムを強化することで、グリーンイノベーションの促進、資金調達コストの低減、所得分配の最適化を通じてESG行動を有意に向上させる。さらに、同一の制度的圧力が実質的なESG実施と戦略的ブラウンウォッシングの両方を引き起こすという新たな知見を提示する。

English

This study empirically examines how China's Fair Competition Review System (FCRS) drives corporate ESG behavior within a new institutional economics framework. FCRS reduces administrative monopolies, enhancing market mechanisms, and significantly improves ESG performance through green innovation, lower financing costs, and optimized income distribution. A novel finding is that identical institutional pressures can lead to both substantive ESG implementation and strategic brownwashing.

Unofficial AI-generated summary based on the public title and abstract. Not an official translation.

📝 gxceed 編集解説 — Why this matters

日本のGX文脈において

日本では、公正取引委員会の競争政策とESG/SBSS開示の連携は未発達であり、本研究成果は競争政策が企業のESG行動を促進する可能性を示唆する。日本の政策立案者や企業にとって、制度圧力がESG行動に与える影響を理解する上で参考になる。

In the global GX context

This study contributes to global ESG scholarship by linking competition policy to corporate ESG behavior, a relatively underexplored area. It offers insights for policymakers in jurisdictions like the EU and US where competition and sustainability agendas are increasingly intertwined, and highlights the risk of brownwashing as a strategic response to institutional pressures.

👥 読者別の含意

🔬研究者:Provides causal evidence on how competition policy shapes ESG behavior and introduces the novel concept of brownwashing under institutional pressure.

🏢実務担当者:Highlights how fair competition policies can reduce financing costs and drive green innovation, informing corporate strategy in regulated markets.

🏛政策担当者:Demonstrates that competition policy can be a lever for ESG improvement, but warns of strategic brownwashing responses that need monitoring.

📄 Abstract(原文)

Environmental, social, and governance (ESG) performance serves not only as a response to urgent climate risks but also as a strategic tool for sustainable value creation. However, the rise in greenwashing suggests gaps in existing governance frameworks. This study examines the Fair Competition Review System (FCRS), a policy aimed at mitigating administrative monopolies by emphasizing market mechanisms. Unlike prior research that focuses primarily on firm‐level factors or macroeconomic interventions, this study situates FCRS within the framework of new institutional economics, constructing a causal chain from institutional pressures to corporate responses. Empirical results demonstrate that the FCRS significantly drives ESG behavior. Mechanism analysis identifies three key pathways: stimulation of green innovation, reduction of financing costs, and optimization of income distribution, each grounded in reduced institutional transaction costs. Further analysis underscores the importance of synergistic governance and highlights several factors that enhance policy effectiveness, including equity incentive systems, audit committees, regional rule‐of‐law environments, and digital infrastructure. A particularly novel finding is that identical external institutional pressures can lead to both substantive ESG implementation and strategic brownwashing, a phenomenon previously underexplored. This study extends the scope of institutional economics and refines the framework for understanding ESG performance drivers. Practically, it offers policymakers and enterprise leaders a roadmap for leveraging institutional pressures to achieve sustainable competitive advantages.

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