Sustainable Social Media Advertising and Monetisation: Digital Payments, Consumer Behaviour, and ESG Governance
持続可能なソーシャルメディア広告とマネタイゼーション：デジタル決済、消費者行動、ESGガバナンス (AI 翻訳)
Rania Abdallah, Farah Saboune, Layal Halawani, Khaled Alhasan
🤖 gxceed AI 要約
日本語
本研究は、ソーシャルメディア広告フォーマットとデジタル決済システムの相互作用が、消費者の行動と持続可能な収益化に与える影響をESGフレームワークの下で統合的に検討した概念モデルを提案する。6つの仮説を提示し、今後の実証研究の基盤を提供する。
English
This study proposes an integrative conceptual model examining how social media advertising formats and digital payment systems jointly shape consumer behaviour and sustainable monetisation within an ESG framework. It presents six hypotheses to guide future empirical research in sustainable digital commerce.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本企業にとって、ソーシャルメディア広告とデジタル決済の組み合わせはマーケティング戦略の中心だが、本論文はESGガバナンスの観点からカーボンフットプリントやプライバシーなどの課題を示唆しており、統合報告やSSBJ対応にも間接的に有用。
In the global GX context
This paper links digital advertising and payment systems to ESG governance, addressing carbon footprints and financial vulnerability. For global audiences, it provides a conceptual bridge between digital commerce sustainability and ESG disclosure frameworks like ISSB and TCFD.
👥 読者別の含意
🔬研究者:Integrative conceptual model and six testable hypotheses linking advertising, payments, and ESG dimensions.
🏢実務担当者:Identifying sustainability tensions in digital commerce operations, such as carbon footprint and consumer trust.
🏛政策担当者:Governance concerns regarding platform power, data privacy, and financial vulnerability in digital monetisation.
📄 Abstract（原文）
Digital commerce ecosystems increasingly depend on the alignment between social media advertising formats and digital payment systems, yet existing research has examined these mechanisms in isolation, overlooking their combined influence on consumer behaviour, conversion, and long-term value creation. This study addresses that gap by developing an integrative conceptual framework that examines how advertising formats and payment infrastructures jointly shape sustainable digital monetisation within an Environmental, Social, and Governance (ESG) framework. Methodologically, the study adopts a structured narrative literature review of interdisciplinary peer-reviewed studies and selected high-quality institutional reports, drawn from Scopus, Web of Science Core Collection, and Google Scholar, covering publications from 2015 to April 2026. A four-stage PRISMA-adapted selection protocol was applied to ensure transparency, replicability, and analytical rigour across the review process. The findings demonstrate that advertising formats including native advertising, influencer marketing, user-generated content, short-form video, live streaming, and augmented reality drive consumer attention and purchase intention, while payment systems encompassing digital wallets, BNPL services, and in-platform checkout shape transactional trust and friction. Conversion and customer lifetime value emerge as joint outcomes of this interaction, mediated by consumer trust and transaction friction. The study further identifies key sustainability tensions related to digital carbon footprints from data-intensive formats, financial vulnerability associated with frictionless credit tools, and governance concerns surrounding transparency, privacy, and platform power concentration. The study contributes an integrative conceptual model linking advertising formats, payment systems, consumer behaviour, and ESG dimensions within a unified framework, supported by six theoretically grounded hypotheses (H1–H6) to guide future empirical research in sustainable digital commerce.
🔗 Provenance — このレコードを発見したソース
- semanticscholar https://www.mdpi.com/2071-1050/18/9/4613/pdf?version=1778077266first seen 2026-07-18 07:23:55
🔔 こうした論文の新着を逃したくない方は キーワードアラート に登録（無料・3キーワードまで）。
gxceed は公開メタデータに基づく研究支援データセットです。要約・翻訳・解説は AI 支援で生成されています。 最終的な解釈・検証は利用者が原典資料に基づいて行うことを前提とします。