Greenwashing as a Corporate Strategy: A Bibliometric Analysis of Risks, Governance, and Heterogeneity
企業戦略としてのグリーンウォッシング：リスク、ガバナンス、異質性に関する計量書誌学的分析 (AI 翻訳)
Fukai Wang, Wei Zhou, Zhen Zhang
🤖 gxceed AI 要約
日本語
本論文は、2000年から2025年までの818件の文献を計量書誌学的に分析し、グリーンウォッシング研究の知的構造と文脈的異質性を明らかにした。研究の焦点が倫理・評判から資本市場への影響、ESG論争、サステナビリティの暗部へと移行していることを示す。また、業種や地域のガバナンス構造に応じてグリーンウォッシングの戦略的パターンが異なることを指摘し、今後の研究と規制対応の方向性を提示する。
English
This study maps the intellectual structure and contextual heterogeneity of corporate greenwashing research via bibliometric analysis of 818 publications (2000-2025). It reveals a shift from ethical/reputational debates to empirical investigations of capital market consequences, ESG controversies, and digital detection. Sectoral and regional governance patterns generate distinct incentive structures, positioning greenwashing as a context-dependent corporate strategy.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
グリーンウォッシングは日本のGX政策やSSBJ開示基準の信頼性に直結する課題。本論文は業種・地域ごとの異質性を整理しており、日本企業の開示実務や投資家対応におけるリスク管理に示唆を与える。
In the global GX context
Greenwashing undermines trust in climate disclosures and transition finance globally. This bibliometric review provides a structured synthesis of how greenwashing risks vary by industry and governance context, informing regulators (e.g., ISSB, CSRD) and investors seeking to differentiate genuine action from symbolic compliance.
👥 読者別の含意
🔬研究者:Provides a comprehensive mapping of greenwashing research themes and future directions, identifying gaps in sectoral and regional analysis.
🏢実務担当者:Highlights sector-specific greenwashing risks and governance measures, aiding corporate sustainability teams in designing credible disclosure strategies.
🏛政策担当者:Offers evidence on how regulatory frameworks (market, state-led) shape greenwashing incentives, supporting differentiated policy design.
📄 Abstract（原文）
The persistence of greenwashing as a strategic corporate behavior reflects a financial tradeoff between risk and return. Current literature lacks an integrative framework explaining how these risks and institutional arrangements vary across distinct contexts. This study maps the intellectual structure and contextual heterogeneity of corporate greenwashing research through a bibliometric analysis of 818 publications indexed in the Web of Science Core Collection from 2000 to 2025. The results indicate an evolutionary shift in research focus from early ethical and reputational debates toward empirical investigations of capital market consequences, ESG controversies, and the dark side of corporate sustainability. This transition is accompanied by thematic movement from voluntary disclosure and legitimacy concerns toward mandatory compliance, sustainable finance, green bond pricing, and digital detection using artificial intelligence and natural language processing. The analysis reveals substantial structural heterogeneity. Heavy-asset industries are closely associated with technological decoupling under physical and compliance constraints, whereas financial and service sectors rely heavily on information asymmetry, green label arbitrage, and greenhushing. These sectoral patterns intersect with regional governance trajectories shaped by market-driven, regulation-oriented, and state-led contexts, generating distinct incentive structures and risk conditions, while firm-level governance further moderates these behaviors. The findings position greenwashing as a context-dependent corporate strategy and provide a structured synthesis for future research and differentiated regulatory responses.
🔗 Provenance — このレコードを発見したソース
- semanticscholar https://doi.org/10.3390/ijfs14050121first seen 2026-05-15 20:50:28
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