Carbon Footprint Rating Information on Food Packaging and Consumer Low-Carbon Purchasing Behavior: An Integrated TPB–TAM Model
食品包装の炭素フットプリント格付け情報と消費者の低炭素購買行動：統合TPB-TAMモデル (AI 翻訳)
Nahua Shi, Minjun Rao, Li J, Zhiwei Wu, Jie Zhang
🤖 gxceed AI 要約
日本語
本研究は、食品包装に表示される炭素フットプリント格付け情報が消費者の低炭素購買行動に与える影響を、計画的行動理論（TPB）と技術受容モデル（TAM）を統合して分析した。中国4地域の581人を対象に調査し、知覚された容易さや有用性、主観的規範、知覚された行動制御が購買態度を正に予測することを確認。特に、家庭内の購買責任者が態度と意図の関係を調整することを明らかにした。
English
This study integrates TPB and TAM to analyze how carbon footprint rating on food packaging influences low-carbon purchasing behavior. Surveying 581 respondents across four Chinese regions, it finds that perceived ease of use, usefulness, subjective norms, and behavioral control positively predict purchase attitudes. Multigroup analysis reveals that household purchasing responsibility moderates the attitude-intention link.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
中国のカーボンピーキング・カーボンニュートラル目標を背景に、炭素フットプリントラベルの認知メカニズムを解明。日本の包装におけるカーボンフットプリント表示政策（環境省ガイドライン等）や、有報・統合報告書でのスコープ3排出量削減に向けた消費者行動変容施策への示唆を与える。
In the global GX context
This paper provides empirical evidence on how carbon footprint labels drive consumer behavior, relevant to global Scope 3 reduction strategies. It offers insights for policymakers designing label designs under frameworks like EU's PEF or Japan's carbon footprint program.
👥 読者別の含意
🔬研究者:The integrated TPB-TAM model extends understanding of cognitive mechanisms behind carbon label effectiveness.
🏢実務担当者:Companies can use these findings to design packaging labels that align with consumer decision-making processes.
🏛政策担当者:The moderation effect of household purchasing responsibility suggests segmented labeling policies may be more effective.
📄 Abstract（原文）
Against the backdrop of global warming and China’s Carbon Peaking and Carbon Neutrality Goals, this study focuses on carbon footprint rating information on packaging, addressing the gap between consumer cognition and behavior in food consumption caused by invisibility of carbon emissions. This study integrates the Theory of Planned Behavior (TPB) with the Technology Acceptance Model (TAM), designed a “letter-plus-color” dual-coded carbon footprint label as the experimental stimulus, and conducted a survey of 581 respondents across China’s four major regions using structural equation modeling. Results indicate that perceived ease of use, perceived usefulness, subjective norms, and perceived behavioral control all positively predict purchase attitudes. Among these, perceived behavioral control also independently predicts actual purchase behavior. Multigroup analysis further reveals that household purchasing responsibility moderates the “attitude → intention” relationship: purchasing decision-makers engage in realistic trade-offs, whereas non-purchasing decision-makers are driven by value congruence.Theoretically, this study deepens our understanding of cognitive intervention mechanisms of carbon footprint labels and expands explanatory power of the TPB-TAM model in low-carbon contexts. From a practical perspective, this study provides guidance for governments in designing targeted labeling policies and for companies in developing packaging that aligns with cognitive principles.
🔗 Provenance — このレコードを発見したソース
- openalex https://doi.org/10.3390/su18104666first seen 2026-05-17 05:35:30
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