Critical Discourse Analysis of Corporate Environmental Reports regarding Greenwashing and the Language of Sustainability
企業環境報告書におけるグリーンウォッシュとサステナビリティの言語に関する批判的言説分析 (AI 翻訳)
Wayan Eka Mahendra
🤖 gxceed AI 要約
日本語
本論文は、企業のサステナビリティ報告書における言語使用を批判的言説分析（Faircloughの三次元モデル）により分析し、グリーンウォッシュの兆候を特定する。分析の結果、曖昧な語彙選択、モダリティや回避表現、受動態、ポジティブフレーミングなどの特徴が明らかになり、報告書が透明性よりもイメージ構築に重点を置いていることが示された。企業の実態と開示の乖離を縮めるため、より責任あるコミュニケーションの必要性を強調する。
English
This paper applies Fairclough's three-dimensional CDA model to 5-10 corporate sustainability reports to identify linguistic features of greenwashing. It finds ambiguous lexical choices, modality/hedging, passive constructions, and positive framing, indicating a focus on image building over transparency. The study calls for more responsible sustainability communication to close the gap between discourse and actual environmental performance.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本ではSSBJ基準の策定や有報でのサステナビリティ情報開示義務化が進む中、グリーンウォッシュ規制への関心が高まっている。本論文は開示文書の言語的トリックを明らかにし、実効的な開示監視や投資家向けガイダンスに示唆を与える。
In the global GX context
Globally, frameworks like TCFD, ISSB, CSRD, and SEC climate rules demand decision-useful disclosure; this paper exposes linguistic strategies that undermine transparency. It offers regulators and standard-setters a lens to detect and curb greenwashing in corporate reports.
👥 読者別の含意
🔬研究者:Critical discourse analysis methodology applied to sustainability reporting provides a qualitative lens for greenwashing detection.
🏢実務担当者:Corporate sustainability teams can identify language patterns that may be perceived as greenwashing and improve report credibility.
🏛政策担当者:Policymakers can use these findings to develop language guidelines or regulatory scrutiny for sustainability disclosures.
📄 Abstract（原文）
Over the past years, companies have started to focus more on sustainability communication as a tool of expressing the environmental responsibility and improving the trust of the stakeholders. There is a big disparity between the corporate sustainability assertion and real environmental practice, especially through greenwashing. This paper will examine the linguistic practices used in corporate environmental reports in order to find out how sustainability is discursively produced. Based on the qualitative approach based on critical discourse analysis (especially the three-dimensional model by Fairclough), the study will consider a sample of 5-10 corporate sustainability reports of large industries. The analysis reveals some common characteristics like the use of ambiguous lexical decisions, modality and hedging, passive constructions, and positive framing, all of which lead to ambiguity and selective representation. The results indicate that corporate discourse is often more focused on image building as opposed to transparency. The paper ends with the necessity of more transparent, responsible practices of sustainability communication to decrease the difference between the discourse and the real environmental performance.
🔗 Provenance — このレコードを発見したソース
- openalex https://doi.org/10.67050/ijee/v15i2/ijee262005first seen 2026-07-18 06:18:26
🔔 こうした論文の新着を逃したくない方は キーワードアラート に登録（無料・3キーワードまで）。
gxceed は公開メタデータに基づく研究支援データセットです。要約・翻訳・解説は AI 支援で生成されています。 最終的な解釈・検証は利用者が原典資料に基づいて行うことを前提とします。