サステナビリティ・スキャンダル後のサステナビリティ報告とSNSコミュニケーションの乖離：戦略的沈黙、選択的開示、正当性の安定化
Decoupling Sustainability Reporting and Social Media Communication After a Sustainability Scandal: Strategic Silence, Selective Disclosure and Legitimacy Stabilisation (原題)
Alice Pennesi, Michele Guidi, Marco Giuliani
🤖 gxceed AI 要約
日本語
イタリアの有機肉生産企業を対象に、2021〜2024年のスキャンダル前後でサステナビリティ報告とFacebook発信の関係を質的に追跡した研究。スキャンダル後、正式なサステナビリティ報告は拡大を続けた一方、SNS上のサステナビリティ関連発信は急減し、ステークホルダー反応は批判的に転じた後、2024年に正常化した。企業は全面的な正当性回復ではなく、遅延的・選択的な承認と「戦略的沈黙」により正当性を安定化させていると概念化する。
English
A longitudinal single-case study of an Italian organic meat producer (2021–2024) tracking how formal sustainability reporting and Facebook communication diverged around a sustainability scandal. Formal reporting kept expanding while sustainability-related social media posts sharply contracted, and stakeholder interactions turned critical before normalising in 2024. The authors conceptualise 'strategic silence' as topic-specific avoidance within otherwise active communication, showing legitimacy stabilisation without full repair.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
SSBJ基準や有報でのサステナビリティ開示が拡大する日本企業にとって、公式開示とSNS発信の乖離は統合報告書の信頼性や投資家対応のリスクとして直結する。スキャンダル後の「戦略的沈黙」は日本企業の危機対応・情報統制の実務にも示唆を与える。
In the global GX context
As CSRD, ISSB and greenwashing scrutiny raise expectations that all corporate channels be consistent, this paper shows how firms can fragment disclosure across channels and stabilise legitimacy without genuine repair. It adds qualitative evidence to the global greenwashing and disclosure-consistency debate.
👥 読者別の含意
🔬研究者:Provides a conceptual lens (strategic silence, multi-channel fragmentation) for studying disclosure consistency and legitimacy dynamics beyond formal reports.
🏢実務担当者:Warns that divergence between formal sustainability reports and social media can amplify reputational and greenwashing risk after a scandal.
🏛政策担当者:Suggests regulators should consider cross-channel consistency, not just formal report content, when assessing disclosure credibility.
📄 Abstract（原文）
ABSTRACT This study examines how corporate sustainability disclosure evolves across a legitimacy‐threatening event by analysing the interaction between formal sustainability reporting and social media communication. Using a qualitative, longitudinal, event‐centred single‐case design, the study investigates a major Italian organic meat producer over the 2021–2024 period through formal sustainability reporting, Facebook content and stakeholder interactions, regulatory and contextual documents and selected economic indicators. Findings reveal a marked divergence across corporate‐controlled disclosure channels. Formal sustainability reporting remained active and progressively expanded, whereas sustainability‐related Facebook communication sharply contracted after the scandal despite continued overall platform activity. Stakeholder interactions shifted from predominantly routine and positive before the scandal to markedly critical during it, before progressively normalising in 2024. The study contributes to the literature by conceptualising strategic silence as topic‐specific avoidance within active communication, identifying multi‐channel communication fragmentation and showing how post‐scandal dynamics may involve delayed and selective acknowledgement alongside legitimacy stabilisation without comprehensive legitimacy repair.
🔗 Provenance — このレコードを発見したソース
- openalex https://doi.org/10.1002/bse.71775first seen 2026-10-29 05:00:30 · last seen 2026-11-06 05:01:26
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